Examining students’ perceptions and satisfaction in blended learning
Helen WONG
The Hong Kong Community College
The Hong Kong Polytechnic University
Peter YUEN
College of Professional and Continuing Education
Hong Kong Polytechnic University
With the rapid technological advancement, the paradigm of student learning has been shifting with the emergence of e-learning. e-learning involves the use of digital tools and interactive activities in learning. Blended learning is a kind of e-learning, which involves different modes of learning in a subject to facilitate and enhance students’ learning. In literature, it usually involves face-to-face learning with online or technology-delivered contents. The use of an online learning platform allows students to take the subject without restrictions and at minimal economic burden. Students can take the subjects delivered by the instructor without the time and place restrictions and enjoy learning support continuously with diverse, face-to-face, and interactive learning activities.
Blended learning has become popular within the higher education environment in the past decade. In this digital age, blended learning, flipped classroom, and MOOCs have been spreading to Hong Kong as well. In Hong Kong, the utilization of blended learning has predominated over students taking bachelor degree or above, whereas the applications and empirical investigations of blended learning on sub-degree students are largely unexplored. Thus, the present research focuses on the investigations of blended learning among sub-degree students in Hong Kong.
With the development of blended learning, research has focused on identifying factors influencing students’ perception, attitude, and satisfaction towards as well as their adoption of blended learning. The Technology Acceptance Model (TAM) has been widely adopted to investigate one’s perception of new technology, provides a conceptual framework on examining factors affecting one’s satisfaction and adoption of blended learning. Based on TAM, two important perceptions have been consistently highlighted, namely perceived ease of use and perceived usefulness. They have been shown to jointly influence one’s satisfaction with new technology. In literature, one’s satisfaction would further contribute to his / her continued use of a technological system. Thus, as a whole, it is expected that one’s satisfaction of blended learning would mediate the effects of perceived ease of use and perceived usefulness of blended learning on the continuance intention to use it.
In this study, blended learning was adopted in teaching two topics of the subject of Financial Management, which is an elective subject in business programmes of a self-financed tertiary education institution, and used for the current investigation. The lectures covered two distinct but relevant topics, namely “Time Value of Money”, which discussed simple versus compounded interests, as well as “Discounted Cash Flow Valuation”, which introduced ordinary annuity, annuity due, and perpetuity. Apart from the online and face-to-face lectures, sessions of Facebook live were conducted for students to ask questions. A cross-sectional study was conducted to examine students’ perceptions and satisfaction in blended learning. A set of well-validated instruments was adopted to capture the constructs of perceived ease of use, perceived usefulness (Davis, 1989), satisfaction (Bhattacherjee, 2001), and continuance intention to use blended learning (Taylor & Todd, 1995). items were anchored on 5-point scales ranging from 1 (strongly disagree) to 5 (strongly agree). The reliabilities of the instruments were good in this study, with an average of α equals to 0.95.
A total of 145 associate degree students participated in this study. In this sample, more than half of the participants had heard (55.2%) and used (53.1%) blended learning before. Path analysis was employed to examine the associations among four key constructs about blended learning, namely perceived ease of use, perceived usefulness, satisfaction, and continuance intention to use blended learning. Results indicated that the path model fitted the data well in Hong Kong’s sub-degree students. Specifically, when students perceived blended learning as being easy to use and useful, they tended to feel more satisfied on using it, which in turn strengthened their behavioral tendency on continuing to use blended learning. Also, the indirect effect was found significant based on the bias-corrected bootstrapping confidence interval; students’ satisfaction on blended learning successfully mediated the effects of their perceived ease of use and perceived usefulness of blended learning on their continuance intention to use it. To summarize, the present findings indicated that the sub-degree students’ perceptions of ease of use and usefulness in blended learning facilitated both their satisfaction to and intended continuance use of this new mode of learning.
In addition to quantitative data, qualitative data was collected to facilitate a much deeper understanding of students’ perceptions of having blended learning. A focus group interview with five students was conducted; their opinions provided insights for future investigations, such as the potential moderating effects of subject difficulty and subject nature on students’ perceptions and satisfaction with the use of blended learning, and students’ motivation and engagement in learning.
The current study is just a preliminary investigation on students’ perceptions in using blended learning for one subject. With the continuing development and popularity of e-learning and MOOCs in Hong Kong’s education in next decade, it is worthwhile to further understand students’ perceptions in using new delivery mode for different subjects.